Tricia Clarke-Stone is a seasoned entrepreneur and executive, currently serving as the Founder and CEO of SHIFT, an innovation, marketing, and product development studio established in February 2020. Additionally, Tricia is a Partner and Executive Producer at IDEA GENERATION, and a member of the Board of Trustees at The James Beard Foundation since November 2020. Previously, Tricia was the CEO of WP Narrative_, which was acquired by Will Packer Media, where innovative storytelling and brand engagement were key focuses. Tricia co-founded Narrative_ with Russell Simmons, developing impactful narratives and branding strategies. Tricia's career also includes significant roles at Global Grind and Emmis Communications, showcasing expertise in sales and integrated marketing. Tricia holds a degree from Skidmore College, earned in 1998.