Ferial Boukarroum

Ferial Boukarroum is a highly experienced sales executive with a strong background in the skincare and beauty industries. Currently serving as Vice President of Global Sales at EMER Skincare under Dr. Jason Emer since September 2023, Ferial previously held similar roles at BuDhaGirl and Lancer Skincare, where responsibilities included directing sales strategies, managing retail channels, and optimizing inventory and forecasting. Ferial's extensive career began in 1984 as the owner of a specialty boutique and progressed through various sales and leadership positions at companies such as Solta Medical, LEAF & RUSHER CORPORATION, and Evis Beauty Corporation, where significant achievements included business development, market expansion, and sales growth. Ferial Boukarroum's educational background includes attendance at the University of Beirut.