Laith Habboub

SME & Soho Unit Head at JAWWAL

Laith Habboub is a seasoned professional with significant experience in the telecommunications sector, currently serving as the SME & Soho Unit Head at JAWWAL since July 2022. In this role, Laith Habboub conducts market research and supervises pricing and offerings to improve customer lifecycle and lifetime value. Previously, Laith Habboub held various positions at JAWWAL, including Segment Specialist, where management of a substantial individual portfolio was a key responsibility, as well as roles focused on customer care reporting, data analysis, and credit and collections. Laith Habboub holds a Bachelor's degree in Marketing from Birzeit University, earned between 2009 and 2012.

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