Nirmitha Rajapakse

Nirmitha Rajapakse is an experienced analyst in digital analytics and optimization, currently working at JB Hi-Fi since October 2024. Prior to this, Nirmitha held various analytical positions, including at Bunnings as an Analyst in Advanced Analytics focused on marketing, digital, and memberships from October 2020 to October 2024. Nirmitha's career includes a role as Digital & CRM Marketing Lead at Oxford University Press and experience as a Digital Marketing Specialist at Programmed. Earlier roles include positions at Marketing Entourage and the United Nations Association of Australia, as well as a Research Analyst at META - The Art of Manufacturing (CSIRO). Nirmitha holds a Master of Information Systems with a specialization in Business Analytics, eBusiness & Supply Chain Management, and a Bachelor of Commerce specializing in Management, Marketing & Interactive Marketing, both obtained from Deakin University.