Lorna Harford

Lorna Harford is an accomplished marketing professional with extensive experience in customer relationship management (CRM) and digital marketing strategies. Currently serving as the Head Of Group CRM at JD Sports Fashion plc since August 2012, Lorna develops and implements strategies to optimize traffic and sales growth across various digital channels, utilizing performance data for continuous improvement. Previous roles include Group E-CRM Lead and E-CRM Bank Retention Manager, where Lorna managed email marketing campaigns and collaborated with various teams to enhance customer engagement. Prior to JD Sports, Lorna held positions at Shop Direct Group, including CRM Project Leader and Marketing Coordinator, focusing on customer retention strategies and managing production processes effectively. Lorna's educational background includes degrees in CIM Marketing and BA HONS Marketing from UCLAN, along with additional professional training from Google Squared.