The Data and Analytics Team at Jenius Bank plays a crucial role in harnessing data to drive decision-making and enhance customer experience. This team utilizes cutting-edge analytics and AI/ML technologies to gather insights from consumer interactions, optimizing product offerings and marketing strategies. By collaborating with various departments, they ensure that consumer feedback directly informs the bank's innovations, enabling Jenius Bank to stay aligned with customer needs and preferences while fostering a data-driven culture throughout the organization.