Lior Zwecker has extensive experience in sales and marketing, currently serving as Sales EMEA at JFrog since December 2022. Previously, Lior spent nearly a decade at Google, leading teams in consultative sales for Google Marketing Solutions in Israel, including roles as Head of Direct Sales and Senior Account Manager. This tenure involved managing and growing small and medium businesses through effective online marketing strategies. Earlier experiences include internships at Macro - Center for Political Economics and NICE Systems, where Lior contributed to research and marketing initiatives. Lior holds a Master of Science in Management, Enterprise, and Innovation from the University of Aberdeen and a Bachelor of Business Administration from the University of Cologne.