Vishal Rana is a seasoned professional with extensive experience in product management and digital marketing within the financial services sector. Currently serving in a product role at Jio Financial Services since May 2022, Vishal has previously held positions at Poonawalla Fincorp, where responsibilities included strategizing and optimizing digital marketing campaigns, and Kotak Mahindra Bank, focusing on data-driven marketing strategies for credit card campaigns. Additional roles in digital marketing at Edelweiss Financial Services involved developing strategies for SME Loans, while a strategic position at Lupin Global encompassed driving digital engagement and analytics initiatives. Early in the career, Vishal worked as a software developer at Nile Technologies, delivering a software solution for MakeMyTrip that enhanced sales performance through analytics. Academic credentials include an MBA in Marketing from Symbiosis Institute of Management Studies and a B.Tech in Electronics and Telecommunication from Amity University.