Sami Lockerby

Sami Lockerby is an accomplished marketing professional with extensive experience in eCommerce and customer experience management, currently serving as Head of eCommerce and Lifecycle Marketing at Jockey International, Inc. since February 2016. Sami has played a pivotal role in the development and execution of innovative digital marketing strategies, including personalized AI-driven email campaigns that drove significant revenue growth. Prior roles at Jockey include Senior Director of Customer Experience and Director of Online Customer Experience, where responsibilities expanded to include overseeing cross-channel brand presentation and leading a diverse team in enhancing the digital shopping experience. Sami's background also includes valuable experience at Target, where key site merchandising strategies were developed and implemented across various product categories. Sami holds an MBA from the University of Wisconsin-Parkside and a Bachelor's degree in Communications and Spanish from Carthage College.