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Uma Beydilli

Director, Merchandise Planning at Joe Fresh

Uma Beydilli is an experienced retail professional with over 18 years of expertise in merchandise planning and management. Currently serving as the Director of Merchandise Planning at Joe Fresh since May 2022, Uma previously held the position of Senior Planning Manager at Designer Brands from May 2015 to May 2022. Earlier roles include Planning Manager at HBC from November 2010 to May 2015, Account Manager at Nygard from 2007 to November 2010, Buyer for Menswear at Saan from 2005 to 2007, and Assistant Buyer at Roots from 2004 to 2005.

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