Christen George-McFerrin

Christen George-McFerrin is a seasoned marketing professional with extensive experience in leadership roles across various organizations. Currently serving as a Fractional Marketing Leader at Christen George-McFerrin Marketing, since March 2024, Christen specializes in providing marketing leadership and advisory services to Series A+ companies. Previously, Christen was the Vice President of Marketing at ERPA, contributing to organizational growth as a member of the Executive Leadership Team. Christen played a pivotal role in launching the first Account Based Marketing (ABM) program in the United States at Mercer, where strategic initiatives drove business growth across major industry players. With a Bachelor of Arts in International Relations from Wellesley College and a Master of Business Administration from the University of Houston, Christen combines a strong educational background with a proven track record in demand generation, digital marketing, and analytics.