Lora Kratchounova

Lora Kratchounova is a seasoned marketing professional with extensive experience in integrated marketing and public relations, particularly in the business-to-business technology sector. Currently serving as an Advisory Board Member at BehaviorSMART and an Executive Member at Pavilion, Lora also holds the position of Principal at Scratch Marketing + Media since 2009, where the focus is on driving the adoption of innovative technologies. Lora contributes to the entrepreneurial ecosystem as a Board Member of TYE Boston and a Mentor in Residence at Techstars. With a background that includes instructing in the Digital Marketing Master's Program at Brandeis and previous leadership roles at MIT Enterprise Forum, InkHouse Media, OurStage.com, and American Express, Lora holds an MA in Marketing from Emerson College and a BA in Journalism and Communications from American University in Bulgaria.