WHO WE AREJoy Group (also known as Shanghai Juyi Cosmetics Co., Ltd.) is China's fast-growing unicorn company aiming at global expansion.We are the third largest Chinese color cosmetics company in terms of 2021 sales and enjoy the highest operating profitability. Since inception, we achieved multi-fold growth and sustainable profitability.We are backed by top investors from both China and Global, which include Genaral Atlantic, Tencent, Shunwei(Xiaomi).OUR BRANDSWe have successfully incubated two iconic makeup brands:JUDYDOLL: Color, Fresh, Fun. Judydoll is China #1 brand in eyeshadow, blush and contour category.JOOCYEE: Modern, Independent, Chic. Joocyee is China Top 3 brand in Lipstick and Lip Gloss category.Our two brands are sold in China, Japan and SEA region. Across all channels, we have accumulated over 40 million DTC customers.OUR TEAMWe are a young, professional and international organization with 500+ employees. Here at JOY Group, we embrace an inclusive environment that mixes professional executives, local creative talents and scientists. The organization also internalized end-to-end value chain capabilities from R&D, Production to Marketing and Omni-channel Operation.Our vision is to build an international organization with inclusive culture and multi-language environment.

Beauty & Cosmetics

Joy Group 橘宜集团

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