Roy van Nisselrooij

Roy van Nisselrooij is an accomplished professional with extensive experience in category management and commercial leadership. Currently serving as Lead Category Management Team Non-food at Jumbo Supermarkten since January 2025, Roy previously held the position of Business Unit Director at Brand Masters BV, overseeing P&L, portfolio strategy, customer strategy, and target setting with a team of five direct reports. Prior roles at Unilever included Account Manager and Trade Marketing Manager, where responsibilities included managing key food categories, e-commerce planning, and shopper analyses. An educational background from Rotterdam University of Applied Sciences, NIMA, and VHSM complements a career marked by strategic insight and a strong focus on operational excellence.