Santiago Lopez Mora

Santiago Lopez Mora serves as the GM and General Manager of eCommerce and Digital Marketing at Just Play since April 2021, where a Digital Commerce Group was established to drive eCommerce initiatives and digital transformation for brands like Disney and Nickelodeon. Prior experience includes a tenure at Hasbro from February 2016 to April 2021 as Director of Sales and Marketing for Walmart.com, achieving substantial revenue growth across renowned brands, along with roles focused on Direct to Consumer and eCommerce operations. Earlier career stages involved senior marketing positions at Rue La La and Bose Corporation, where digital strategies significantly impacted traffic and revenue. Santiago began the professional journey in marketing at EMC and contributed to admissions as an Admission Fellow at Bentley University. Academic credentials feature a BS in Marketing from Bentley University and ongoing studies in Business Analytics at Harvard Business School Online.