Joseph Fisher

Joseph Fisher is an accomplished engineering leader with extensive experience in hardware engineering and product development across multiple technology companies. Currently serving as an Advisor at Juul Labs, Joseph has played a pivotal role in driving innovation to eliminate cigarettes, contributing to significant product launches and regulatory submissions. Prior to this, Joseph held several key positions at Juul Labs, including VP and Senior Director of Hardware Engineering, where responsibilities included scaling engineering teams and managing major product developments. Joseph co-founded Pearl Automation, advancing automotive technology, and previously held senior roles at Apple, leading the hardware design for multiple generations of iPods. With a strong foundation in electrical engineering from North Carolina State University, Joseph has consistently demonstrated expertise in team building, strategic planning, and innovative product design throughout a diverse and impactful career.