Felina Tan

Felina Tan is a seasoned professional with extensive experience in growth strategy, client services, and digital marketing across various industries. Currently serving as Growth Director at Kaizen since November 2024, Felina previously held the position of Head of Growth at Builtvisible, focusing on sustainable growth and client retention for notable clients such as Specsavers and SC Johnson. Prior roles include Account Director at Cognito, where Felina managed brand storytelling programs, and Senior Account Manager at Critical Mass, overseeing global social media strategies for the INFINITI brand. Felina's career also encompasses leadership roles at MullenLowe Profero and Arcade, managing digital marketing retainers for prestigious brands such as The Peninsula Hotels and Unilever. Felina holds a Bachelor of Arts in Mass Communication from Northumbria University.