Melissa Priest

With over 15 years of experience in category management, analytics, and eCommerce strategy, I am a Senior Director Category Advisory and Customer Success at Kantar Consulting, a global leader in data-driven insights and solutions. My mission is to help leading FMCG/CPG companies optimize their category performance and growth through technology and innovation.

In my current role, I deliver revenue targets by securing renewals, new business and lead pilot studies for new clients, led a global customer success training programme, and provide category recommendations that drive incremental sales opportunities for clients. I also lead the global learning and development programme and implement work process improvements that increase team output and efficiency. My expertise in category technology enables me to scale category management processes and insights generation at pace and deliver value to clients across different markets and channels.