The Ecommerce Team at Keds is responsible for managing and optimizing the company's online sales channels to ensure a seamless shopping experience for customers. Key activities include overseeing site operations, curating and updating content, managing product listings, analyzing sales data, implementing marketing strategies, and coordinating inventory and logistics to maximize online revenue. The team works collaboratively to ensure that Keds' digital presence reflects its commitment to comfort, style, and empowering women.