Dana Schwartz

Dana Schwartz serves as the Senior Vice President of Global Direct to Consumer & Digital at KEEN since June 2019, bringing extensive experience in digital commerce and brand management. Schwartz is also a member of the NRF Digital Council with the National Retail Federation. Previously, Schwartz held roles such as Vice President of eCommerce at Village Candle Company and Brookstone, where responsibilities included market expansion and enhancing online-offline brand experiences. Prior experience includes directing marketing and eCommerce strategies at ECCO Shoes, leading web development at Ethan Allen Global Inc., and overseeing account services at Visible World as a founding management team member. Dana Schwartz holds a Bachelor of Science degree in Marketing from the State University of New York at Plattsburgh, with additional minors in Spanish and Interior Design.