Sylvia Choi

Sylvia Choi currently serves as the Director of Digital & Innovation for Kering in the Asia Pacific region, where responsibilities include strategic business development with key digital platforms, enhancing luxury business opportunities, and leading initiatives to improve client experiences. Previously, Sylvia held positions such as Head of Applications at Kering and Regional IT Manager at CHANEL, where Sylvia focused on CRM and omni-channel strategies. With prior experience at IBM as an Engagement & Program Director, Sylvia has expertise in defining business and IT strategies. Earlier roles include Regional Chief Data Officer at UBM Asia Ltd, Manager at Tectura, and various consultancy positions. Sylvia Choi holds multiple degrees in business administration from prestigious institutions including Columbia Business School and INSEAD.