The Marketing and Merchandising Team at Kewal Kiran Clothing Ltd is responsible for promoting the company's brands and products, driving customer engagement, and enhancing brand visibility. This team oversees the strategic marketing initiatives, advertising campaigns, media relations, and visual merchandising across various retail formats including K-Lounge and Addictions outlets. They ensure the effective presentation of products to maximize sales and also manage brand-specific initiatives, such as the iconic Killer Jeans, to maintain and grow brand equity in both domestic and international markets.