Jennifer Sims Benowitz is a seasoned marketing professional with a robust background in acquisition and direct response marketing across various industries. Currently serving as Sr. Director of Acquisition Marketing at Kin Insurance since November 2023, Jennifer leads teams focused on driving customer growth through diverse marketing channels. Previously, Jennifer held key positions at LightStream, FanDuel Inc., and LendingTree, where responsibilities included strategy development, campaign management, and optimizing marketing performance. With extensive experience in both B2C and D2C marketing and a strong educational foundation in Business Administration and Marketing, Jennifer consistently achieves aggressive growth targets while enhancing customer retention strategies.