KM

Kristen M.

Lead Copywriter at Kin Insurance

Kristen M. is an accomplished lead copywriter at Kin Insurance, with extensive experience in crafting compelling copy across various platforms, managing brand projects, and developing brand voice guidelines. Prior to this role, Kristen served as a brand copywriter at Balsam Brands, where responsibilities included leading copy strategy for seasonal catalogs and collaborating with multiple teams to create user-friendly content. Earlier career highlights include copy editing for The Hard Times and Liquid Bread Magazine, a marketing strategist position at Triple Voodoo Brewing Co., and writing for the Bay Nature Institute. Kristen holds a Master of Arts in Strategic Communication from Michigan State University and a Bachelor of Arts in Journalism from San Francisco State University, complemented by education from the UX Writing Hub.

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