Allana Grande

Allana Grande is an experienced Insights & Effectiveness Consultant at KINESSO since June 2021, specializing in media and marketing research projects, audience insights, and performance analysis to enhance conversions and ROI. Prior roles include Marketing Data Analyst at ANWB in early 2021, Effectiveness Consultant at Wavemaker from November 2017 to September 2020, and similar roles at Maxus+Helder and Accenture, where Allana analyzed media campaign effectiveness, advised clients on strategies, and provided training to new analysts. Allana's career began as a data analyst at Media Audits, focusing on radio and television data. Allana holds a degree in Marketing, various courses in online marketing, SQL, and SPSS/IBM training.