Charles Zhao

Charles Zhao, MBA, currently serves as Associate Director at Matterkind, specializing in consumer acquisition and revenue growth for Fortune 500 clients. With a strong background in digital marketing, Zhao has effectively managed cross-channel campaigns utilizing SEO, SEM, and social media, contributing to strategic insights and audience segmentation. Previous experience includes roles as Supervisor at iCrossing and Media Analyst at Path Interactive, where Zhao developed comprehensive digital marketing strategies and client communications. Zhao holds a Master of Science in Marketing from Hofstra University and a Bachelor of Management in International Business from RMIT University.