Samantha Payne

Samantha Payne is an accomplished professional with extensive experience in insights and project management across various sectors. Currently serving as the Head of Insights at KLA since June 2024, Samantha previously held significant roles at Ipsos South Africa, including Qualitative Service Line Lead and Business Development Manager, where a strong emphasis was placed on understanding markets and consumer behavior. Earlier positions include Project Manager at the University of Cape Town's Unilever Institute of Strategic Marketing, focusing on South African consumer insights, and project management roles at the Environmental and Sustainable Development Programme and the UN Environment Programme, where contributions to sustainable development were coordinated. Samantha holds a Bachelor's degree in Environmental Studies from the University of Cape Town.