Archie MacPherson

Archie Macpherson is an experienced account executive currently working at Klaviyo since June 2022, focusing on enabling ecommerce brands to leverage data analytics and AI for personalized marketing automation in the EMEA region. Prior to this, Archie served as an Account & Operations Manager at Solution Plant Hire from March 2021 to May 2022, where significant revenue growth of over 500% was achieved in the Melbourne market. Archie's career began in the construction industry with Lantrak Resource Management, progressing rapidly from labourer to second in command within a year. Additional experience includes roles such as Executive Sales Leader at Pride Promotions PTY, focused on fundraising for cancer research, and Lettings Officer at Nicholas Humphreys while studying at Loughborough University, where Archie earned a BSc in Sport Science with Management from 2015 to 2019.