Marketing Team

The Marketing Team at Kobelco Construction Machinery USA, Inc. is responsible for developing and implementing comprehensive marketing strategies to promote Kobelco’s industry-leading crawler excavators. This includes market research, advertising campaigns, digital marketing, trade show participation, and brand management to enhance the company's reputation as the "excavator perfectionist." The team collaborates closely with product development and sales to ensure customer needs and market trends are addressed, driving brand awareness and market penetration.