The leadership team at Kraftful has a wide range of experience in many different industries. Many of them have worked in marketing, including as a marketing director, manager, and consultant. Others have experience in software engineering, product management, and front-end web development. Finally, several members of the team have experience as entrepreneurs, having founded or co-founded their own companies. The team is also quite well-educated, with degrees from universities such as the University of North Dakota, New York University, and Western Kentucky University.