Eungho Ethan Lee

Eungho Ethan Lee is currently serving as the Community Growth Lead at KRAFTON Inc., focusing on influencer engagement, channel development, and media strategies for the inZOI community. Previously, as a Senior Community Manager at HoYoverse, Eungho directed social media strategies for major titles such as Honkai: Star Rail and Genshin Impact, enhancing channel growth through content evaluation and innovative tactics. Eungho co-founded A41, a blockchain infrastructure firm, successfully raising $12 million in seed funding, and has held various marketing roles at Riot Games, including Brand Manager for League of Legends: Wild Rift. Eungho's career began in the gaming industry with the establishment of Isami Studio, specializing in mobile game development. Educational background includes a Bachelor of Arts in Business Administration from Yonsei University.