Pedro Vicente

Pedro Vicente is an accomplished professional in the fields of creative and product development, currently serving as Founder and Creative & Innovation Director at L - founders of loyalty since January 2024. Prior to this role, Pedro held multiple positions at BrandLoyalty from January 2011 to December 2023, including Creative Director, Head of Concept Development, and Senior Concept Developer. Pedro's earlier experience includes a tenure at Nike from January 2002 to January 2011, focusing on sourcing and product development. Pedro holds a Bachelor of Arts (B.A.) degree in Product Development from Southampton Institute of Higher Education.