Juan Jose Pezzutti

Juan Jose Pezzutti is a seasoned professional with extensive experience in marketing, digital transformation, and business intelligence. Currently serving as the Marketing and Innovation Manager at LBC Seguros, Juan Jose leads a team in developing marketing strategies that enhance brand positioning and customer experiences while fostering innovation. As a professor at Aden Business School, Juan Jose teaches Digital Transformation, Innovation, and Business Intelligence in both in-person and online formats. Previously, Juan Jose held key positions such as Commercial Intelligence and CX Manager at VIVA Bolivia and Manager of Business Intelligence at Supercanal, where a strong emphasis on data-driven decision-making and project management was cultivated. Juan Jose's educational background includes advanced studies at top institutions, notably a Blended Professional Program in Chief Digital Officer, Innovation, and Technology from the Massachusetts Institute of Technology.