Leire Mascarilla

Leire Mascarilla is a seasoned marketing professional with extensive experience in product management and brand strategy across various companies. Currently serving as Marketing Product Management Internacional at Laboratorios Ordesa, responsibilities include the creation and development of annual marketing plans and product portfolio development. Previous roles include Brand Manager at Acofarma, where similar marketing initiatives were executed, and a strategic consultant at IMAGINA, focused on market analysis and segmentation. Additional experience encompasses product management at Dentaid and Grupo AC Marca, specializing in consumer healthcare brands, as well as trade marketing roles at Orange and Sara Lee. Leire holds multiple degrees, including an MBA, and specialized training in digital marketing and consumer insights from renowned institutions such as Esade.