Marketing and Brand Management

The Marketing and Brand Management team at Lactalis Canada is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement across its diverse product portfolio. This team conducts market research, manages product positioning, and collaborates with sales and distribution channels to ensure effective promotion and category growth. By leveraging insights and trends, they aim to create compelling campaigns that resonate with Canadian consumers while aligning with Lactalis's commitment to quality and sustainability.