Tara Yu Yi Hui

Tara Yu Yi Hui currently serves as an Associate Merchandise Planner at Lane Crawford, contributing to sales reporting, markdown proposals, and inventory management while driving promotional initiatives to achieve key performance indicators. Prior experience includes a role as a Digital Marketing Specialist at Finance Mandarin, where responsibilities encompassed conducting SWOT analyses, initiating SEO optimization, and graphic design. Tara began a career in luxury fashion sales as a Sales Associate at FJ Benjamin Sdn Bhd, focusing on brand advocacy, sales generation, and customer relationship management. Tara holds a Bachelor of Business Administration in Marketing from Hong Kong Baptist University, complemented by a recent summer course in German at Heidelberg University and a Senior Unified Examination Certificate from Chong Hwa Independent High School.