James Smith

Advisor, Revenue Operations at Lative

James Smith is an accomplished revenue operations leader with extensive experience in the SaaS industry. Currently serving as Vice President of Revenue Operations at Aareon Group, Smith is responsible for establishing and leading the global RevOps function for a €400M company that serves 13,000 customers in the property and real estate sectors. Smith has also held advisory roles and executive positions at leading organizations including Lative and Xactly Corp, contributing to significant growth and the implementation of effective go-to-market strategies. Previous roles at Unit4 and Sage highlight Smith's track record in optimizing sales processes and enabling company-wide growth. Smith's career began at Redwood Software, and academic credentials include a Bachelor's degree in English Literature from the University of Kent.

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