Yolanda Amado is an experienced SEM Specialist currently working at Leadtech Group since May 2019, previously serving in the same role at Redegal from May 2018 to May 2019. Yolanda has a strong background in creating and managing PPC campaigns, utilizing platforms such as Google Ads, Bing Ads, and Semrush, while also analyzing performance metrics to optimize results. Prior to the SEM roles, Yolanda worked as a Marketing Online Specialist at Alco Distribuciones, focusing on B2B digital marketing strategies, and as a Centre Administrator at IP International Projects. Earlier experience includes a position as a Hotel Receptionist at Eurostars Hotels. Yolanda's educational background includes multiple degrees, with a Master's in Gender and Communication from Universitat Autònoma de Barcelona, a Master's in Digital Marketing and E-Commerce from EAE Business School, and ongoing studies in Law at Universitat Oberta de Catalunya.