Ivan Gluschko is an experienced professional specializing in conversion optimization and personalization, currently serving as Expert Lead at LEAP Digital Marketing GmbH since August 2021. Prior to this role, Ivan held the position of Senior Conversion Consultant at REWE digital from January 2018 to July 2021, and worked as a Conversion Analyst in the same company. Ivan's career began at Yello Strom GmbH, where contributions included roles as Customer Lifetime Manager and Vertriebsoptimierer from October 2010 to January 2018.