Nikki Dixon

Nikki Dixon currently serves as the Director of Brand & Marketing at Leeds Building Society since June 2023. Prior to this role, Nikki held the position of Marketing Director at Daniel Thwaites from July 2019 to May 2023, where responsibilities included leading marketing efforts across multiple channels, spearheading a re-brand, and managing a comprehensive marketing strategy during challenging business conditions. From December 2003 to June 2019, Nikki worked at Asda in various capacities, including Head of Own Brand Packaging and Plastic Unwrapped, where key achievements included driving plastic reduction initiatives and overseeing the own brand portfolio strategy. Nikki has a Bachelor's Degree in Retail Management from the University of Surrey and a strong foundation in marketing and brand management built over two decades of experience in diverse roles.