Francesca Baldrighi

Francesca Baldrighi is a seasoned marketing professional with extensive experience in account management and business direction, primarily within the advertising and consulting industries. Currently serving as Business Director at Publicis Italy | LePub since July 2006, Francesca leads the Global Coordination Team for Heineken International BV, facilitating the coordination of global campaigns. Previous roles included Global Senior Account Director and Account Director at Heineken, where Francesca coordinated projects across APAC and Eastern Europe and co-created local campaigns. Earlier experience includes positions at Y&R Brands working on Barilla branding campaigns and roles in various capacities at other companies, including Henkel and a junior consulting position. Francesca holds a degree in Business Administration from Università Bocconi, specializing in Business Management and Marketing.