Estela Lupiáñez Noguerol

Estela Lupiáñez Noguerol currently serves as Líder de Sector Decoración, Iluminación y Pintura at Leroy Merlin since October 2023, where responsibilities include managing store teams and designing business strategies to enhance customer loyalty and team development. Previously, Estela was the International Business Development Manager at beamian, focusing on expanding markets within live events technology, and worked as Sales Manager at b2match, enhancing social connections through event planning software. Estela's extensive experience at IKEA Group included several leadership roles, such as Country Sales Leader and Commercial Markethall Manager, with a strong emphasis on optimizing sales and customer experience. Early career roles were held at Fnac and Cordobesa de Librerias S.L. Estela holds a Master in Digital Marketing and eCommerce from ENEB and several degrees from Universidad Complutense de Madrid and Universidad de Córdoba in areas including cultural heritage management and teacher training.