Rogério Barros

Rogério Barros is an experienced SEO Technician at Leroy Merlin since October 2022, where responsibilities include developing the SEO Roadmap, managing OKRs, conducting keyword research, and optimizing on-page and off-page SEO efforts across product directories. Prior experience includes roles as an SEO Analyst at Conta Azul, where Rogério defined keyword clusters and managed SEO roadmaps, and as a Copywriter & SEO Analyst at WEEL, focused on content strategy and SEO campaigns. Early career positions span various roles in digital marketing, including copywriting, CRM analysis, and social media management. Rogério holds a Bachelor's Degree in Social Communication, Advertising from Universidade Católica de Pernambuco and is pursuing additional training in Data Science & Business Analytics.