Durairaju K

Durairaju K is an experienced Growth Product Manager currently at LetsTransport since July 2021, focusing on partner-side operations under the AARRR framework and enhancing working capital management by reducing turnaround time to billing. Prior to this, Durairaju co-founded Webboombaa from June 2017 to July 2021, overseeing strategy, planning, operations, marketing, sales, and P&L, while successfully launching an influencer marketing platform and earning the "Best Digital Marketing Agency Award in TN" from Zee Business. Durairaju began the professional journey as a Digital Marketing Intern at GoBumpr from June 2016 to September 2017. Educational qualifications include a Master of Business Administration in Marketing and Operations from Sri Sai Ram Institute of Technology and a Bachelor of Engineering in Electronics and Communication Engineering from J.J. College of Engineering and Technology, complemented by various courses in product growth and marketing strategies.