Sofia Silva

Sofia Silva is a seasoned User Experience Lead currently building a no-code AI builder at Levity, a position held since February 2020. Prior experience includes consultancy in user experience for financial applications with Backbase, focusing on improving consumer banking experiences, and leading user experience and research initiatives at creative.ai, exploring intersections between AI and creativity. Sofia's background also encompasses roles at adidas, where user testing was pioneered in global campaigns, and at Philips, where information architecture for Android-based television systems was developed. With extensive experience in interaction design, user research, and digital product development across various industries, Sofia holds a Master's degree in Complexity Sciences and has completed additional studies in Media Design and Film Studies.