Ekin Acar, MBA, is an experienced platform consultant at LifeLabs Medical Laboratory Services, where management of an e-commerce ecosystem for private pay laboratory tests is the primary focus. Previous roles include E-Commerce Specialist at Easy Intimates Ltd., and Head of Digital Communication and Social Media at Turkcell Global Bilgi, overseeing P&L and digital strategies for various teams. Ekin has expertise in managing digital marketing channels across multiple organizations, including BankPozitif and Altıparmak Gıda, and has a rich background in social media management and e-marketing. Ekin holds a Master’s degree in Business Administration from the New York Institute of Technology and a Bachelor of Arts in Communication from Ege University.