Simone Vingerhoets-Ziesmann serves as the Executive Vice President of Roset USA Corp. at Ligne Roset since September 2017, where a new business plan was created to diversify the distribution strategy by incorporating corporate stores and contract business. As a Board Member of Be Original Americas, Simone contributes to advocating for authentic design. Previous roles include CEO of Wilkhahn, where revenue and profitability reached record levels, and Executive Vice President positions at Artek USA Inc. and Kasthall USA Inc., successfully enhancing brand profiles and revenue. Simone also launched a hospitality distribution channel for Chilewich and was instrumental in introducing Alessi to the UK market. With an MBA-equivalent degree from Bankakademie in Frankfurt, Simone possesses strong expertise in business strategy and operations.