Susan Lawson

Susan Lawson is an accomplished professional with extensive experience in consumer insights and market research across various industries. Currently serving as Assistant Vice President of Consumer Insights at Lincoln Financial Group since 2020, Susan leads research initiatives for Workplace Solutions, partnering with diverse stakeholders to address business challenges through customer feedback. Previous roles include Consumer Insights Manager and Voice of the Customer Manager at Lincoln, as well as Manager of Market Research and Insights at Allstate, and Director of Strategy and Insights at Caesarstone US. Noteworthy achievements include developing strategic plans for revenue growth, launching successful consumer research programs, and implementing data-driven marketing strategies at Lowe's Companies, Inc. Susan holds a BA in Art History and an MBA in Marketing from Wake Forest University.