Ilari Laitinen

Ilari Laitinen is the Co-Founder, Principal Consultant, and CEO of Shop Consulting Ltd, a consultancy specializing in consumer insights and strategic business development in Japan. With a diverse background, Ilari currently serves as a Product Manager at Rundit and has held leadership roles at RePack, where significant contributions were made to service design and customer experience. Previous positions include Senior Service Designer at Idean, Lead Service Designer at Barona Technologies, and roles in academia as a Visiting Lecturer at Aalto University Executive Education. Ilari's educational credentials include a Master of Arts in International Design Business Management from Aalto University and international studies in social innovation and design.