Paul McCallum

Paul McCallum is a seasoned marketing professional with extensive experience in user acquisition and digital marketing across various industries. Currently serving as the User Acquisition Director at Lingokids, McCallum has previously held positions such as Marketing Director at MyOnlineTherapy, Director of Customer Acquisition at Babylon Health, and Media Performance Director at The Economist. Expertise spans multichannel profitable growth strategies, online marketing management, and performance improvement across global markets. McCallum began a career in online marketing as a Search Manager at iProspect and has held roles focusing on PPC, SEO, and customer acquisitions in leading organizations, including Jessops Europe Limited and Carcraft. Academic credentials include an Honours degree in Law with Economics from the University of Glasgow.